UGM is dedicated to empowering local communities by fostering financially and socially sustainable businesses. Through mentorship programs, training workshops, and access to university facilities, UGM provides education and resources to support entrepreneurial growth and community development.
Mentorship Programmes
UGMPreneurs and Business Matching
Source: https://tp.ugm.ac.id
The UGMPreneurs program and Business Matching event held in September 2023 is a structured platform to support both students and local MSMEs (Micro, Small, and Medium Enterprises), fostering entrepreneurial skills and initiating collaboration. Business experts shared insights to building efficient supply chains and navigating the business world, and mentorship opportunities for participants. The program emphasises collaboration between universities, businesses, and local communities as a strategy to strengthen the entrepreneurial ecosystem and address challenges faced by start-ups and MSMEs. By hosting this program, UGM can prepare students and MSMEs to compete in the global market while fostering local economic growth.
Training on Duck Farming
Source: https://pengabdian.ugm.ac.id/
In July 2023, UGM’s Directorate of Community Service and the Batanghari Regency Tourism, Youth, and Sports Office hosted a training program on duck farming as a viable business model for the local youth in Batanghari villages, helping them develop entrepreneurial skills. The training covers both theoretical and practical aspects, including the benefits of duck farming, management of duck farming operations, feed processing, agricultural business management, and marketing strategies. The program includes field practice where participants directly learn from successful duck farming entrepreneurs. The training is designed to enable participants to implement the skills and knowledge gained immediately upon returning to their villages, fostering rapid economic and entrepreneurial growth at the local level.
Training Workshops
Digital Marketing Training for MSMEs
Source: https://jogja.voi.id
FEB UGM, in collaboration with Creativago and RISPRO LPDP research funding program, provided free training and mentorship to local MSMEs in Yogyakarta. The program includes face-to-face sessions held at UGM, covering theoretical material, discussions, and hands-on practice in content creation, guided by experienced professionals. Participants were able to learn Digital Marketing, Social Media Optimization, Creative Writing, Graphic Design, Basic Photography, Advanced Photography, Effective Communication with Customers, and Consultation Clinics. These modules were taught by industry experts, hoping to address the challenges MSMEs face in transitioning to digital platforms by equipping them with skills to optimise their businesses and expand their market reach.
Food Packaging Training
Source: https://pengabdian.ugm.ac.id
The Directorate of Community Service (DPKM) also organized a training program focused on improving the packaging of food products for MSMEs in March 2023. The training provided foundational knowledge on: food processing according to standard regulations, types of packaging materials and their applications, designing and labeling product packaging, and product registration procedures for processed foods. Participants received hands-on technical guidance and an evaluation of their packaging designs, equipping them with practical skills to implement improvements directly into their businesses. The training specifically targeted food MSMEs, addressing common challenges such as limited knowledge of packaging design and its impact on product marketability and pricing. By providing expertise and resources, the program helps MSMEs overcome the barriers of low-quality packaging, enabling them to increase product value and compete in broader markets.
Training Session on Packaging, Marketing, and Promotion
Source: https://biologi.ugm.ac.id
A similar training program was organized, this time to enhance the quality and marketability of local MSME products in Padukuhan Malangrejo through focused training on packaging, marketing, and promotion techniques. The program targeted women entrepreneurs especially, equipping them with skills to improve their businesses and contribute to the local economy.
Access to University Resources and Facilities
FEB UGM Partnered with the Jetis Village MSME Forum to hold E-Sharing Training
Source: https://koranbernas.id
UGM students also take part in initiatives to support local start-ups. The Student Executive Board of FEB partnered with the Jetis Village MSME Forum, a local business forum, to hold an e-sharing training for 30 microbusiness owners from Jetis and Celep. Supported by local leaders, the training covered product aesthetics, uniqueness, and digital marketing, featuring insights from industry experts. Participants from diverse fields, including food, crafts, and fisheries, expressed hope for long-term growth, while local leaders praised the initiative’s role in supporting sustainable MSME development in Indonesia.
MSME Outlet at University Club Hotel
Source: https://pengabdian.ugm.ac.id
Besides collaborating with local governments, UGM also collaborates with large corporations to strengthen and train local start-ups. For instance, together with PT BNI and PT Gama Multi, UGM established an exhibition outlet for local MSMEs at the UGM University Club Hotel. Through this outlet, local MSMEs embrace an opportunity to market their products to the public. These products are advertised in an e-catalogue.
E-Catalog of MSME Products
Source: https://law.ugm.ac.id
Legal and Regulatory Education
Seminar on Business Law for MSMEs
Source: https://law.ugm.ac.id
Training programs are not the only method to support local businesses. UGM also does so from seminars, such as the seminar hosted by UGM’s Faculty of Law on business law for MSMEs in, addressing legal regulations. Key speakers provided insights into legal principles, business licensing, and compliance requirements. To conclude the text, you should summarize UGM’s overarching contributions and reinforce their commitment to empowering local communities and supporting sustainable businesses.
In short, UGM demonstrates a comprehensive and impactful approach to supporting local MSMEs through targeted education, mentorship, training workshops, and access to university resources. These initiatives not only equip entrepreneurs with essential skills and knowledge, but also foster financially and socially sustainable businesses, contributing to broader community and economic development.
Sources:
- UGMPreneurs 2023 and Business Matching Event: Unlocking Quality Entrepreneurship Opportunities
- Duck Farming Training
- DPKM Organizes Training on Food Processing and Packaging of Processed Products
- Packaging, Marketing, and Promotion Techniques
- E-Sharing Training for 30 Microbusiness Owners
- MSME Outlet at University Club Hotel
- E-Catalogue for Business Outlets
- Seminar on Business Law